Amplify Client Story: Sophie Griffiths
Name: Sophie Griffiths
Business: The Social Pod - Facebook Ads Expert
Website: https://www.thesocialpod.co.uk/
Problem: Mostly done-for-you service and retainer clients, losing a client meant huge chunk of income, fully booked and missed buzzy atmosphere of corporate job.
Success: Started my group programme “Bloom” with five people signed up to the beta, and in total I’ve had 12 sign-ups which is incredible and I could never have imagined that when I started.
Before working with Gemma…
I had some great clients who I did Ads management for, however when one client stopped doing ads, I’d lose a big chunk of income. It felt really exposing that my income could drop so quickly.
The other thing was, I felt quite lonely. I loved working for big corporate brands and although I’d built a great business, I missed working with other people..
My hesitations were…
I’d followed Gemma for a long time and she was doing what I wanted to do and I knew I wasn’t interested in launches at all, but I’ve done quite a few group programmes of different lengths and honestly I’d sworn I’d never do another.
Group programmes relied on me watching the content and I never have time to watch loads of content and you’re never sure if you’re doing it right. I’ve never had the best personal experience. It’s like the coach brings you in but then other people often manage the group.
When I spoke to Gemma and understood more about Amplify, I was OK - it sounds like I get time with Gemma if I need it and the weekly calls plus the content is all in bitesize 5-10 minut chunks which is massively appealing to someone like me who finds it hard to sit down for an hour. And every video you do the task along with me.
Amplify was the total opposite to my experience in other group programmes.
If you’re in my world, you’ve probably heard me raving about Gemma all the time. The pathway you follow in Amplify is such a game changer.
It’s like ‘how do I do that… omg there’s a video on that, oh there’s a handout, oh there’s a script for that’. Everything is laid out in a super clear way. It’s really well structured. There’s lovely milestones you reach.
And honestly, the weekly calls with Gemma and the rest of the community… there’s so much magic that happens on them. Often I’d come along without a question, but someone else’s question would blow my mind. I didn’t even know I had that question and I now I’ve solved a problem or it will open up a whole new area I wasn’t even thinking.
Sophie’s Key Points
I was inundated with one-to-one clients.
Doing a group programme was ideal for me.
I wanted to shift my business, and use my background in training, to start helping other people learn how to do their own Ads.
I knew launching wasn’t for me.
I’d invested in other group programmes and always struggled to watch all the content, and felt fobbed off by the coach. I liked how Amplify was structured with bitesize modules, and a lot of time with Gemma in the group calls.
Amplify was the total opposite to my experience in other group programmes. The clear pathway is a game changer. There’s a video, a handout or a script for anything you need. The weekly calls with Gemma and the others are fantastic. So much magic happens on there just from listening to others’ questions.
I launched my group programme “Bloom” in September 2022. It takes people from never having done ads before to doing a Facebook Ad campaign, with a lead magnet, and welcome sequence. It’s all about creating facebook ads to build you email list.
I had five people sign up to the beta, and I’ve since enrolled 7 more which is incredible and I could never have imagined that when I started.
The evergreen enrolment is so easy to manage. It feels like I can plan out the year nicely. It actually feels really relaxed!
I have such confidence in my programme.
Getting the right support has been an absolute gamechanger. I loved the fact the programme was nine months long. The support in the group helped me keep going with one thing.
My marketing and messaging has come along so much from being in Amplify.
What are you looking forward to next?
Continuing to enrol into Bloom. I’m also building a new 1:1 programme for people who are already running their own Ads but need some strategy help and guidance. I’m also going to continue working with a few lovely one-to-one clients.
Who would you recommend Amplify to?
People who are not looking for the burnout of the launch. Some people like it, but not everyone does!
People who are ready to put themselves out there and are ready to invest the time and money into it.
What should others know about Gemma?
The way Gemma coaches and helps you gives you such confidence. I feel so much more confident in my whole business.