Turn your expertise into an evergreen group programme

Create a high-impact group programme that enrols new clients monthly—without exhausting launches

"I came to Gemma wanting more time and energy and I absolutely got that and so much more. What I got was an end-to-end system for how to create, market and sell my programme. I went from working 40+ hours a week to 25 hours, making more money.”

Emma Taggart - Coach For Introverted Leaders

You’re here because you’re searching for a better way

A business model that feels good for you.

One that’s simple, sustainable, and gives you genuine freedom—whether it’s walking your dog, spending time with your kids, or travelling whenever you want.

And let’s be honest: what you don’t want is…

✦ A diary crammed with 1:1 calls that leaves you drained and doubting how long you can keep this up
✦ A typical membership site that has you constantly creating content for £25/month members
✦ Endless launch cycles that leave you burnt out and feeling uncomfortable with high-pressure sales tactics

If that’s where you’re at, I’ve been there. And I want to show you another way.

“Working with Gemma completely changed the way I look at and run my business and how I work with my clients.”

Seema Barau - Sleep Consultant

I thought filling my 1:1 roster was the ultimate goal… until I got there

Back in 2019, I became fully-booked with one-to-one clients. Awesome right?

Except it didn’t feel awesome. I found myself repeating the same advice in every session and the constant human interaction drained my energy in ways I hadn’t expected.

Each evening, I'd finish my last call feeling exhausted, only to face an overflowing inbox that demanded even more of my limited energy.

When new sales calls filled me with dread rather than excitement, I knew my current business model wasn’t sustainable.

My actual calendar in September 2019

After absorbing every bit of advice going, I knew my options were to either raise my prices to astronomical levels and work with fewer clients… or shift my business model.

A one-to-many business model felt exciting to me. As a former teacher, I love facilitating and teaching groups and I could see how well this could work in a business setting.

So I launched my first six month group programme (a wonderfully unstructured group which was basically just coaching in a group).

Then a membership, which I grew to 250 members.

Then a twelve week group programme with a set curriculum.

Then a four week ‘sprint’.

I experimented with every group format imaginable in my quest to find the right business model.

But the reality was…

Endless launch cycles were draining AF

While I loved serving in groups and earning 20-30K monthly, I was on a fast route to burnout.

The membership grew into an unmanageable beast: constant content creation, endless password resets, complicated systems, and an overwhelming library of materials for members. I found myself perpetually launching just to offset the monthly churn of departing members.

Meanwhile, I was trapped in never-ending launch cycles for my group programs. If I didn't launch the next offering, my income would plummet. My marketing message became muddled as I tried to serve too many different ideal clients, which meant I wasn’t really known as the go-to expert for anything. 

And I had zero creative space in my calendar. I had no space for anything.

None of this aligned with my values of simplicity and time freedom. Running a business with multiple offerings wasn't just unsustainable, it was draining the joy from my work.

Then I noticed something….

Entrepreneurs like Denise Duffield-Thomas and Taki Moore weren’t playing this ‘multiple-offer’ game. They focused on one core offer—and it worked.

So I tried it. I simplified everything.

One niche.

One premium group program.

Available year-round.

No exhausting launches.

No juggling a million offers.

And for the first time, my business felt spacious and aligned. I could serve my clients deeply without burning myself out. I had real freedom and creative space in my calendar.

By becoming known as a specialist in this area, referrals started flowing in naturally. Other business owners knew exactly what I did and who to send my way.

And now? I help other service providers create the same simplicity and sustainability in their businesses.

In a world where competition is fierce and buyers are increasingly selective, it’s the businesses that dare to specialise that thrive.

The beauty of an Evergreen Group Programme

A medal with a star on it representing getting known for one thing

Get known for doing one thing really well so you get easily referred

A hand holding a piece of paper with milestones and writing on it

Create your curriculum once and never repeat yourself again

Picture of a calendar with a heart in the middle representing freedom of time

Serve clients deeply in just 3 hours a week

4 arrows in a circular cycle representing evergreen enrolment of clients

Enrol clients any time and move away from high-pressure launches

A boat on the sea representing freedom to live your life

Wake up to leisurely dog walks, creative time in your calendar and Fridays off

What Makes Amplify Different

Instead of trying to juggle multiple offers or exhaust yourself with constant launches, we focus on creating ONE powerful group programme that:

  • Leverages your time intelligently (just 3-5 hours of delivery per week)

  • Fills consistently through authentic conversations and automated systems

  • Delivers incredible client results without requiring your constant presence

  • Grows sustainably without the feast-or-famine cycle of launching

How We'll Work Together

During your 1-1 kick-off, we'll identify which of our three tracks best matches your current situation and goals. From there, you'll follow a customised pathway through my proven system.

Track 1: Building Your First Group Programme

Perfect for successful 1:1 service providers ready to leverage their expertise through groups

  • Design your group programme - niche, structure, price and curriculum

  • Attract and enrol your first cohort of ideal clients

  • Run and refine your programme based on real client feedback

Track 2: Transitioning to Evergreen

Ideal for those who've run successful cohort-based programs and want consistent client enrolment

  • Transform your existing programme into an evergreen format

  • Set up marketing and sales systems for ongoing client enrolment

  • Maintain excellent client results while reducing delivery time

Track 3: Scaling Your Evergreen Programme

For established group programme leaders ready to increase impact and revenue

  • Refine your group programme positioning and client support structures

  • Amplify your audience growth with paid ads

  • Implement micro launches to boost enrolment

“I’m now filling the programme each month, without doing any sales calls… and hit my first 10K month”

The Core Amplify Framework

Regardless of your track, you'll master these essential elements:

Step 1: Create or Refine Your Group Programme

  • Hone your positioning to attract clients who can pay and value your expertise

  • Design your "Goldilocks" programme structure (3-5 hours per week delivery)

  • Turn your expertise into a Signature Pathway you can become known for

Step 2: Master Ethical Client Enrolment… Without A Launch

  • Master The Gentle 10: our proven set of offer posts that get ideal clients raising their hands

  • Create your Connect & Invite Workshop that converts through authenticity, not pressure

  • Design a sales process that feels aligned with your personality and values

Step 3: Build Your Sustainable Marketing Ecosystem

  • Set up simple automations that bring in qualified leads while you sleep

  • Create your "Netflix Effect" content strategy that builds trust and credibility

  • Implement systems to grow your audience by 100 new leads each month

“Amplify taught me to generate consistent leads, consistent income and I’m making more than I was making before”

Everything You Get Access To

✦ 45-min 1:1 Kick-off Strategy Call We'll refine your offer and messaging and create your personalised roadmap for success in Amplify.

✦ The Complete Amplify Learning Pathway Bite-sized 5-15 minute implementation videos that help you take action quickly, even if you're easily distracted.

✦ Group Coaching Calls Get help, stay accountable, and overcome roadblocks with live support. We meet 3 weeks out of 4 every month.

✦ The Amplify Community Join our community of quietly ambitious entrepreneurs who believe in sustainable growth over hustle culture.

✦ Unlimited 1:1 Support Book 30-minute calls with me whenever you need deeper strategic guidance or personalised feedback.

✦ Two Resident Experts:

  • Copy Coach Lauren: Get detailed feedback on all your marketing materials

  • Ads Strategist Sophie: Monthly Ads Clinic to help you automate your lead generation

By the end of your time in Amplify, you’ll have a scalable group programme set up so you can enrol clients on a monthly basis with just 3-5 hours of client delivery per week 

Is Amplify Right For You?

You're a great fit for Amplify if:

1. You're established and experienced

  • You’ve worked with paying clients

  • You consistently deliver great results and have evidence to prove it

2. You have an existing audience base or referral network

Ideally you have at least ONE of these:

  • An email list of 500+ subscribers

  • Social media following of 1,000+

  • Strong referral network consistently sending clients your way

Note for referral-based businesses: While you can still succeed with Amplify, building an online audience takes time. You might need to:

  • Start with cohort-based or 1:1 delivery while growing your audience

  • Invest in consistent marketing alongside your referral strategy

3. You're ready to price for value

  • Your group programme will be priced between £500-£5,000

  • You're committed to delivering deep transformation

  • You want to move away from trading time for money

Amplify Is NOT for You If:

✦ You’re new to business or still figuring out your niche
You need to have worked with paying clients and have a proven service offering. Amplify is for scaling, not starting from scratch.

✦ You want to sell low-ticket offers
This programme isn’t designed for memberships or courses priced under £500. If that’s your focus, Amplify isn’t the right fit.

✦ You’re looking for a quick fix
Building a sustainable group programme takes effort, especially if you’re starting with referrals or a smaller audience. This isn’t a “magic button” solution—it’s a proven system that works when you commit to it.

Investment

We’ll work together for 6 months

Two payments of £2000 + VAT

Upfront

6 payments of £750 + VAT

Monthly

Love It or Leave It Guarantee:

I ask that you commit to an initial three months. If, at the end of this period, you feel Amplify isn’t the right fit for you or you’ve gained everything you need, we’ll part as friends, and you won’t be obligated to continue or pay beyond that

OK so how do I join Amplify?

I chat to every person who is considering joining to check if it's a good fit first - on both sides. If I’m not confident I can help you, I’ll let you know. 

If it’s a good fit, we’ll book another call to go through all the details. By the end of the two calls, the goal is you’re either a ‘hell yes’ or a ‘respectfully no’. Either is cool with me. 

Book in a 15min Gameplan

“Since I've started, I have had two 10k months, which is something I never ever thought was possible”

“Every day I’m getting messages from people asking if they can join my programme. I deliver better outcomes for clients and have more time to spend with my family.”

“Going through Amplify has been so much more than a group programme programme.

It’s been a level up in my mindset, how I approach marketing and sales. How I think of myself as a business owner.”

“On average we’re bringing on between two and three coaches a week without having to launch. And that for me is way more comfortable than bringing on 15 at one go”

FAQs

  • I work with clients in a wide variety of industries. I have worked with coaches (business, leadership, poker, health, mindset, sales), therapists, tutors, physical therapists, fertility experts, dog trainers, sleep consultants and more. The common thread is they all want to create a more leveraged model to serve their clients in a group, and sometimes hybrid group and 1-1.

  • Absolutely. We'll look at your existing client base, where you have the most credibility, who you can deliver the biggest ROI to and where your zone of genius is to hone in your profitable niche.

  • Yes. About half my clients join with an existing group programme. Either because they want to shift from a cohort model to evergreen and remove high-pressure launches, or they already have an evergreen programme but want to improve their messaging, marketing and sales systems to enrol more clients into it.

  • In our kick-off call, I’ll help figure out the right pace for you.

    A good pace through Amplify would be committing 2-4 hours a week to watch the training and implement.

    We then have a 90 minute group call on a Tuesday or Thursday where I help you apply stuff to your business and you get the chance to learn from others.

  • Nope! I’ll share my favourite tools but there is no requirement to use them. I show you how to create a minimum viable product which costs virtually nothing. Our group uses a huge range of tech and we openly share what we love (and what we don’t!).

  • It’s kind of up to you. I’ve had clients take their group programme to market within a month, and others have taken 3-6 months. You can be the tortoise or the hare. There’s no right or wrong - just your own timeline and how much time you can commit.

  • No. There are a lot of people who will teach you how to build a ‘high-converting automated webinar’. The problem is, these are tech-heavy, cumbersome to create, and often they don’t work - and it’s hard to figure out why. Plus, they’re often filled with salesy BS instead of actual value.

    Personally, I don’t love buying from automated webinars either - it feels impersonal and salesy.

    I prefer creating buying experiences that are led by human connection. That might be live workshops, sales calls or chatting via DMs and sending people to a google doc or sales page.

    You may want to test an automated webinar once you’ve mastered selling your programme, but I don’t believe it’s a sensible place to start. It’s too easy to put in a shit load of work and make no sales. Automation follows mastery.

    If you want to create an automated webinar, I’m not the best person to help you with that.

  • I enrol up to 5 new Amplifiers each month. Assuming I have space, you can start as soon as we can make our calendars align. Please note, I don't work in August.

  • The guarantee I offer is that I will work with you until your programme has sold. Many of my clients make their investment back with the first launch of their programme.

    Although some of my clients aim for and do reach 10K (and even 20K) months, I cannot guarantee a certain income level. Your results are heavily dependent on the individual effort and commitment you bring to the process, as well as your experience, audience size and industry.

    Everyone's situation is unique and personal circumstances such as existing support systems and external stressors can also massively impact the pace of your progress.

    What I do guarantee is that my programme is thoughtfully crafted and based on proven methodologies that I use and over 100 clients have implemented. I am 100% committed to supporting you every step of the way.

    I also offer a Love It Or Leave It Guarantee. If at the 3 months, you feel Amplify isn’t a good fit for you, you can leave at this point and we’ll part as friends. You won’t pay for the remaining 3 months.